PHYSEE INSIGHT: Showcase A Sustainable Solution
An strategy design project to improve a collaboration in the construction industry. The project is a master thesis at TU Delft in collaboration with PHYSEE Technologies.
Project types:
Context
project: Master thesis 2021
Client:
PHYSEE
Year:
2021 (100 days)
Tools
Figma, Adobe Ai, Id, Ps
Recognition
Graded 8,5 of 10
Background
The building construction industry is generally known as a procedural project with linear workflow and a traditional mindset within the team. When a disruptive technology arises, the clients and partners face the challenge to understand the technology. In addition, they tend to follow homeostasis condition.
PHYSEE, a technology company that offers the smart engineering solutions for the global energy transition, want to create an impact on the energy problem in the industry. As a technology-based scaleup company, PHYSEE have less power to influence the stakeholders in the market because they are in the development phase of their business.
Approach
Service design approach implements the design process to help organizations seeing their services from a customers’ perspective.
Finding the gaps and design opportunities:
Some user interviews have been conducted to gain the pain points from PHYSEE’s point of views and the external stakeholders’. User journey map and stakeholder maps are two strong tools to analyze the gaps.
Project scope:
This project only focuses on the customers, partners, and cover in some touch points of the existing process map.
Insights
• In the PHYSEE ecosystem, there are three different archetypes:
1. the decision-maker
2. the consultant
3. the executor
• There are some identified pain points and we present them in the journey map.
• The biggest hiccup for PHYSEE is about the information clarity.
• The greatest opportunity for PHYSEE is to compose a needed solution by all of the archetypes.
Design Challenge
Exploring ideas based on two design challenges which can help tosolve the pain points.
Solution
The author facilitated an online design session with internal team and iterated the ideas after user testing. The solution is PHYSEE Insight. It offers service that is open & up-to-date, easy to access, and gives people the encouragement to contribute to the PHYSEE solution.
Reflection
(and feedback)
Having a project during COVID-19 is quite challenging because the problem is complex and requires a lot of stakeholders’ meetings. Fortunately, it is manageable. I used the graduation project to try new methods, but I also need to be critical of using them.
This graduation project has addressed the problems/challenges, such as engaging different stakeholders and delivering different values aligned with PHYSEE’s values.
“Strong and extensive research; great understanding of complex problem; open to feedback; good planning.”
Feedback from the supervisor team (Jo & Sine Celik, 2021)