
Future design is more purposeful
a truly impactful solution is one that is consciously crafted with a clear purpose in mind.
Purposeful
Human-centred
Sustainable
My design philosophy is rooted in purpose, sustainability (environmental, societal, and business), and human-centered principles. While I have a structured, systematic way of working, I always make sure to weave in your specific needs—like your timeline, resources, and budget—right into that framework.
Services

Strategic Design
Design to increase an organization's innovative and competitive advantages.
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Innovation road mapping
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Competitor analysis
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Vision Alignment
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Brand analysis and management
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KPI innovation
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Risk management.

Service Design
Create seamless service innovation between the user & service provider.
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Customer Journey Mapping
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User Research (generative research)
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Co-design (workshop) facilitation
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Service Blueprinting and guidance
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KPI management and governance
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Service Prototyping

Product Design
Create stand-out digital & physical product based on business & user goal.
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Design research
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Design audit
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Digital prototype (2D & 3D)
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Hi-fi prototype
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Wireframing
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Semantic design
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Product testing