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Future design is more purposeful

a truly impactful solution is one that is consciously crafted with a clear purpose in mind.
Purposeful
Human-centred
Sustainable

My design philosophy is rooted in purpose, sustainability (environmental, societal, and business), and human-centered principles. While I have a structured, systematic way of working, I always make sure to weave in your specific needs—like your timeline, resources, and budget—right into that framework.

Services

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Strategic Design

Design to increase an organization's innovative and competitive advantages.

  • Innovation road mapping

  • Competitor analysis

  • Vision Alignment

  • Brand analysis and management 

  • KPI innovation

  • Risk management.

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Service Design

Create seamless service innovation between the user & service provider.

  • Customer Journey Mapping

  • User Research (generative research)

  • Co-design (workshop) facilitation

  • Service Blueprinting and guidance

  • KPI management and governance

  • Service Prototyping

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Product Design

Create stand-out digital & physical product based on business & user goal.

  • Design research

  • Design audit

  • Digital prototype (2D & 3D)

  • Hi-fi prototype

  • Wireframing

  • Semantic design

  • Product testing

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